To succeed in franchising, you have to think like an owner and not a customer. At Franchising 101, we guide candidates through this crucial paradigm shift and into successful business ownership.
When most people hear the word “franchise,” they think of recognized brands like Chick-Fil-A, McDonald’s, or Starbucks. You’ve probably heard people express their excitement that a particular franchise is “finally coming to our town!” But the truth is there’s probably a good reason that franchise hasn’t come to your town.
Consumers are interested in familiar brands. But owners are interested in effective brands. An owner wants to understand:
- Is this a franchise that will perform well in this location?
- Is this a brand that will benefit my community?
- Is this a brand that works well with my own skills and values?
This paradigm shift is an essential part of successful franchise ownership because once you make the shift, you realize that everything that glitters isn’t gold. A familiar and recognizable brand doesn’t guarantee success. As franchise coaches who’ve guided hundreds of candidates into successful business ownership, we’ll give you the tools to discern what makes a business effective. And once you know that, a whole new range of opportunities open up, sometimes opportunities you never would have thought of in the first place. So, schedule a call with us and find out how to stop thinking like a customer and start thinking like an owner.