Franchise coaching to match your skills and experience with the right business.

Through our coaching, you’ll be able to:


Find Your Fit


Transition WITH EASE


Own Your OWN Business

We’re here to help you. And we’re able to do it at no cost to you. Here’s how.

As franchise coaches, we represent over 400 different franchises. Those franchise companies are all on the prowl for quality franchise owners. But they’re so busy running a corporation, they don’t have the time to search for the right owners. That’s where we come in. The franchise companies pay us to help find the right talent which means we get paid when you succeed. That’s why we work our tails off for you and you don’t pay us a dime.

You’re just a few steps away from owning your own business.

We’ll help you overcome the uncertainty that comes with finding the right business. With our experience and guidance, we’ll arm you with the insider information so you can make decisions with confidence and take hold of the life you’ve always wanted.

We recognize how unsettling career transition can be.

With over 40 years of experience in the franchise industry, we’ve helped hundreds of people transition into successful franchising.

You’re 3 steps away from the franchise that’s right for you. Here’s how we do it:

1. Educate

We’ll equip you with a franchising certification so you’ve got access to the most trustworthy information for decision making.

2. Advise

Complete comprehensive assessments to clarify your business preferences, get pre-qualified for funding, and learn how your skills and experience translate into franchising.

3. Match

We’ll match you with the best possible franchising opportunities for you.


As your franchise coaches, we’ll help you avoid making the mistakes so many others have made so you can find your fit, transition with ease, and own your own franchise.

We’ll help you determine if franchising is right for you so you live empowered, enjoy freedom and flexibility, and leave a legacy you can be proud of.

At Franchising 101, we guide franchising newcomers through career transition and into franchise ownership. Everybody wants to join the top franchises: Chick-fil-A/Subway/McDonald’s. But starting your own small business and becoming a franchisee is a huge investment. It means gathering data, securing financing, understanding regulation and compliance, and learning to think like an owner and not a consumer. So many people don’t know where to start. They get overwhelmed and throw in the towel before the journey even begins. Franchising 101 is uniquely positioned to support you through the process as a franchise coach. And we’re able to do it at no cost to you!

As a result, we’ll educate, advise, and match you to the best franchise opportunity for you. Here’s how we do it:

First, we’ll help you make sense of the data. We’ll give you clarity about regulation, fees, compliance, finances, and industry metrics. With our Franchising 101 Certification, you’ll be one of the most prepared entrepreneurs in your field.

Next, we’ll help you build your ideal business by articulating your vision and values. And because self-awareness is a key predictor of success, we’ll utilize the Zorakle personality assessment tool to leverage your unique skills and experience with the ideal franchising opportunity. This portion of the process culminates with the Finding Your One Thing presentation: A presentation of franchising opportunities that align with your vision, values, financial capacity, and experience.

Finally, we’ll introduce you to fellow franchisees so you can talk with those who’ve already walked this path. You’ll get to meet with corporate management to learn what support systems are in place to help your business succeed. But the best moment is Signing Day, the day your dream becomes a reality and you sign your franchise agreement.

Franchising 101 has over 40 years of franchise ownership experience, and we’ve coached hundreds of people through career transition and into success. Franchising 101 is your ultimate guide to franchising! 

Self-awareness is the best indicator of success.

This comprehensive assessment will help us determine the perfect fit for you.

Can I afford to own
a franchise?

Investigate your funding options so you’ve got a sound financial plan.

Need legal

Get the legal guidance to make sure you’re fully informed and protected.

A few of our franchise partners

free resource

Download The Five Most Common Mistakes When Selecting a Franchise (And How to Avoid Them).

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